Use of Cookies by Holland Park Education

Cookies are small text files that are placed on your computer or mobile by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. By using and browsing the Holland Park Education website,, you consent to cookies being used in accordance with our Privacy Policy. If you do not consent, you must turn off cookies or refrain from using the site.

The cookies we use broadly fall into the following categories:

Necessary cookies: These help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Statistic cookies: These help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

Marketing cookies: These are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

Unclassified cookies: These are cookies that we are in the process of classifying, together with the providers of individual cookies.

Here is a list of which cookies we use and why:

Necessary Cookies:

Cookie Purpose
__cfduid Used by the content network, Cloudflare, to identify trusted web traffic.
AWSELB Used to distribute traffic to the website on several servers in order to optimise response times.
JSESSIONID Preserves users states across page requests.

Statistic Cookies:

Cookie Purpose
__adiCookieCheck Used to generate statistical data on what pages the user has visited and how often an ad click leads either to a purchase or other actions on the advertiser’s website.
_ga Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
_gat Used by Google Analytics to throttle request rate.
_gid Registers a unique ID that is used to generate statistical data on how the visitor uses the website.

Marketing Cookies:

Cookie Purpose
__fs_uid Used by Fullstory to monitor how users navigate through our website. The information is collected in an anonymous form. We use the information to help us improve our website.



Collects anonymous statistical data related to the user’s website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website’s users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising.
_ptq.gif Sends data to the marketing platform Hubspot about the visitor’s device and behaviour. Tracks the visitor across devices and marketing channels.
adiErr Provides us with valuable insight in helping us understand visitor interaction between our website and call centre.
ads/ga-audiences Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor’s online behaviour across websites.
ads/user-lists/# Provider: Google. Purpose: unclassified
AWSALB Allows Amazon Web Services to deliver their service seamlessly from multiple services using a load balancer, so the cookie simply records which server cluster is serving you.
c Provider: Rubicon. Purpose: unclassified
collect Used to send data to Google Analytics about the visitor’s device and behaviour. Tracks the visitor across devices and marketing channels.
fr Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
hsfirstvisit Used by the marketing platform Hubspot to determine if it is the users’ first visit to the website.
hubspotutk Keeps track of a visitor’s identity. This cookie is passed to the marketing platform HubSpot on form submission and used when de-duplicating contacts.
id Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads.
IDE Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.



Registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user’s movement on websites that use the same ad network.
noShowWelcome Ensures the cookie consent notice is only displayed if the user hasn’t been shown it before.
r/collect Provider: DoubleClick. Purpose: unclassified
rpx Provider: Rubicon. Purpose: unclassified
test_cookie Used to check if the user’s browser supports cookies.

Unclassified Cookies:

Cookie Purpose




Provider: unknown. Purpose: unclassified.


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